Rooted in India. Trusted across the world.

A family moves to Fiji.

In 1971, Mahesh Chandra Gupta, one of the early Indian expatriate professionals in Fiji, moved with Mrs. Kusum Gupta and their family to serve as Town Engineer for Lautoka City Council. The family spent six years in Fiji during his tenure. Their Indian-style Holi and Diwali celebrations brought friends together to share and enjoy the family’s traditions.

Friendships that stayed.

Their years in Fiji created a lasting bond that continued after they returned to India. Mahesh Chandra Gupta registered East West Export Corporation before his passing in 1982. Friends in Fiji then gave their support—and the orders that helped the family begin its business.

Mrs. Kusum Gupta.
The driving force.

Mrs. Kusum Gupta began building the business in India in 1983 and led it for many years as chairman. An entrepreneur with remarkable determination, she oversaw every part of the business—from sourcing and client relationships to staff, packing and accounts. After her husband’s passing, she faced the challenges of building a business with resolve. Her honesty and integrity earned lasting client trust. Together with her family, she developed the team, the packing operation and lasting relationships with buyers and suppliers.

Built together over decades.

Working alongside her son-in-law, Mrs. Kusum Gupta built the foundation of the business their family carries forward today. They supplied products from India to Fiji, then added markets including New Zealand, Australia, Canada, Mauritius and South Africa.

Their travels across India built close ties with manufacturers, including those in smaller towns and remote locations. Some supplier partnerships continue after more than 20–25 years.